Business presentations

Start Strong. Finish Strong. Illustrate in the Middle.

You attend a TEDx event and easily remember the opening speaker and the concluding speaker.

You listen to a sales pitch and find yourself repeating the product attributes that the sales person discussed first and those that she mentioned last.

In all these cases, you are experiencing the “serial position effect.”

Converting these research findings into a real-world recipe for communication success means that you must:

  • start strong,

  • finish strong,

  • and illustrate in the middle.

Tough Crowds

Public speaking would be easier if the news was always good.

Unfortunately, delivering bad news, facing a hostile crowd, or discussing a contentious policy is an inevitable part of leadership. And in these moments, what you say and how you say it matters even more.

Your Story Library

Recall the times you’ve solved problems, collaborated, exceeded expectations, handled adversity, made mistakes, made amends, set records, delivered on-time, said ‘thank you,’ and led your organizations.
 
We’ve experienced a lot, but we rarely take time to record the details and build a story library of these experiences.

Tell A Story

Thirty-five thousand years ago, in a sandy-floored cave illuminated by the flicker of fire light on the tropical island of Indonesia, a human hand reached out of the darkness and began to paint.  Animals, murals, everyday objects, still life, but all…stories.  Whether in art or oration, stories have been part of the human tapestry since the very beginning.

Stories are the epitome of effective communication.

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