Ultimately, if your audience doesn’t remember what you said, it’s the same as if they never attended your presentation in the first place.
Given the fragility of human memory, you need to design your presentations to pass the “Water Cooler Test.”
Our attention span is less than a goldfish (8 seconds, by the way)…
With our ability to pay attention going in the wrong direction, you must partition your content into bite-sized portions if you want people to retain the information you’re presenting.
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