Maybe your kitchen sink looked like mine when I was single--full of every plate, pan, utensil, and glass. When I caught a glimpse of it, I would feel frustrated and overwhelmed. To escape that distress, I would just avoid it. But it’s not just the kitchen sink that can get overloaded; presentations can also get packed with everything from the speaker's proverbial kitchen, and when they do, audiences get overwhelmed and tune out.
In 2008, architecture firms lined up for the opportunity to pitch their plans to build a new iconic baseball stadium in the heart of Miami’s Little Havana neighborhood. It was a dream contract, and firms clambered to win it.
While many of the pitches focused on design elements and amenities like a retractable roof, new-age materials, luxury boxes, enhanced concession stands, club seating, and other revenue producing features, one architecture firm took a different approach. One firm took a winning approach.