Each day, 27,000,000 business cards are printed in the United States at a total annual cost to employers in excess of $790 million dollars.[1]. Factor in the cost of professional design services, and this business expense easily surpasses one billion dollars annually.
No one ever questions this cost. ...
Read MoreThe human brain can perceive over 7 million colors!
This astounding ability allows us to discern important differences between similarly colored objects; it also allows us to perceive a richer, more interesting world.
But the visual system isn't the only sensory system that can parse out subtle differences between similar stimuli. Our auditory system also has this exceptional ability, and it's critical to how we perceive the meaning of spoken words.
You have painstakingly put your CS or engineering background to work and developed the next new technology to disrupt a billion dollar industry. From a product standpoint, it is a work-of-art, brilliantly conceived, meticulously designed, and with a UX that’s as intuitive as it is sexy. All that’s left is to get it in front of investors, users, and the general public, but unless you have one additional ingredient, the potential of all your hard work is likely to go under-realized.
Read MoreBegin by appealing to the oldest part of your audience's brain...
You have the most critical, game-changing information on the planet to talk about, but if you don't immediately create a connection with your audience, your message will fall flat.
Read MoreYour ideas are revolutionary, your product unparalleled, and your team is impassioned. You have the ingredients to go from concept to market dominance in a heartbeat, but there’s one critical hurdle that threatens to cost you everything--communication.
Read MoreWait for it...
Whether you're building anticipation, adding emphasis, commanding attention, kindling an emotional connection, inspiring trust, or employing a device to calm your nerves, silence can be a speaker's best friend.
Read More