WHAT was that about?


After a three-day, off-site business retreat, you’ve developed the perfect strategic plan.  You return to work excited to share your ideas with the company. You make your slide deck and prepare your 30-minute presentation. After presenting, you come away feeling confident that everyone shares your enthusiasm, is onboard, and understands your priorities for the future.

A few days later, you overhear a water-cooler conversation that makes it clear few, if any, employees actually recall your main ideas and people seem baffled by your message.  Something’s gone terribly wrong.

Sound familiar?  Too often presenters don’t deliberately develop their TAKE-AWAYS.  They don’t crystallize their content into memorable, bite-sized messages that resonate with their audiences.  

To ensure this doesn’t happen to you, purposefully design and integrate take-away messages into your communications.  

A take-away message is a memorable phrase or short punchline that is periodically repeated throughout a presentation or conversation.  It should be introduced early on, repeated following the presentation of details and supporting information, and then woven into the conclusion.  It quickly and efficiently summarizes an idea or argument and has a memorable quality.

It’s difficult to provide example take-aways outside the context of a complete presentation, but think of the chorus from your favorite song--it just sticks with you even though you may not perfectly recall the rest of the lyrics.

To make a take-away memorable, punch itrepeat it, and make it overt.

In the end, the effectiveness of your communications comes down to what people remember, and what your audience recalls is too important to be left to chance.  Help your main points resonate by including a memorable take-away for each one.

If you want assistance crafting memorable messaging that gets the job done, consider partnering with The Professional Communicators.