Own the interview. Learn how to set and maintain the tone and direction of an interview while being poised, professional, and engaging. Learn to determine the objectives of the interviewer and how to keep your narrative center-stage. Practice techniques to predict interviewer questions and never be caught off-guard. Discover the secrets to giving a great interview so that you are a highly sought-after expert.
Send your message. We help you formulate, edit, and perfect your opening statement and give you the skills to predict and prepare for the questions that will be asked. We practice the delivery of concise and on-message answers, refine your verbal and nonverbal communications, and help you broadcast a professional, confident, and authentic demeanor. Whether it’s a crisis communication, major announcement, or summary of exciting events, we are here to help you prepare for this unique media environment.
Be on. From short video memos to satellite broadcasts, being on camera is a different experience. Learn the pros and cons of different environments for on-camera interviews, develop a repertoire of verbal and nonverbal skills to maximize the effectiveness of your on-camera presence, and practice structuring and delivering concise, on-point messages to the camera. Gain familiarity with the specialized audio and video equipment involved so you’re at ease in this unique setting. Most importantly, we will practice on-camera to test your preparation.